Hendry Herlambang

Creative professional with 20+ years in graphic design and 15+ years in visual merchandising and video editing. I started in advertising agencies, working as Art Director and Creative Director, then moved into in-store promotion and visual merchandising in the beauty and cosmetics industry. Since I was already handling in-store promotion visuals, including video, I took on video production as well, and have been doing it ever since. I work end to end, from concept and 3D visualization to in-store execution and digital promotion, and I'm now exploring AI-assisted production.